Nicole Casanova is the CEO, visionary-extraordinaire, and the heart behind Shift. She started her days in a Jewish/Italian family in sunny Miami, Florida . After a stint as honor student, president of this and that, and Miami Beach party girl, Nicole went off to study Communications at Florida State University. >From there the eternally driven Ms. Casanova trekked out to Boulder, Colorado to get her Masters in Integrated Marketing Communications by 22. Because her Master’s thesis (this was 1995 when her professors wondered if she’d go door to door signing people up for the World Wide Web) was on Targeted Marketing on the Web, Nicole’s natural next step was to seek fortune and challenge in San Francisco’s world of Internet business. She spent the next six years doing Business Development and selling Internet Advertising for Homestore, Lycos and Mypoints.
